The growing impact and influence of the Web on corporate reputation, stakeholder communication and public policy making is undeniable. Emerging social media tools - RSS, blogs, file-sharing sites such as YouTube, and social networking sites such as MySpace - are transforming how organizations engage and interact with stakeholders. The result: increased transparency, loss of message control, and strengthened focus on the digital channel as a means to communicate directly with your most important audiences.

Today, millions of individuals - consumers, activists, associations, corporations, media and influencers - use the Web to target messages, monitor competitors, educate themselves on issues, or mobilize affinity groups and advocates. Interactive, immediate, viral and cost-effective, the Internet presents both risks and opportunities to organizations, their brands and reputations.

Hill & Knowlton Canada's Social Media and Digital Communications practice offers a suite of strategic, integrated Internet-based services to help advance business and policy objectives in such areas as corporate reputation, issues management, marketing and promotion, crisis communications and stakeholder relations. These services can be applied in conjunction with traditional communications methodologies to create a unified, comprehensive and customized communications campaign.

From multinational corporations to emerging start-ups, our approach is providing clients with a single point of contact in all aspects of their online communications, from competitive intelligence gathering to online strategies that support and enhance internal and external communications - and which embrace the latest in social media.

Our approach is designed to offer clients a single point of contact and accountability in all aspects of Internet-based communications. We enable organizations to maximize the opportunities while minimizing the risks presented by the dynamically changing nature of the Web.

Services include:

• Digital Communications Training & Seminars
• Best Practice Audits
• Web Strategy & Design Services
• Online Stakeholder Communications (internal and external)
• Communities of Practice (CoP's)
• Online Marketing
• Internet Intelligence & Monitoring
• Issues & Crisis Management