Understanding and reacting to the changing dynamics of today's health care marketplace is imperative to your organization's success.

As health care becomes an industry of interdependent parts and specialized markets, you need to understand not only your own industry segment, but all the parts and the crucial points at which they intersect for your business. At the same time, the emergence of the consumer voice in driving health care reform, drug development and advocacy is helping further transform the industry.

Hill & Knowlton Canada's Health and Pharmaceutical Practice is Canada's leading fully integrated health and pharmaceutical practice. We offer our clients a seamless integration of: public affairs, consumer communications and healthcare communications. We pioneered stakeholder-based healthcare communications. Now, more than ever, effective strategies aimed at ensuring your key stakeholders are all aligned to support your objectives is a crucial component of any effective communications strategy. Our proven approach has made the difference to many successful brand launches and mature brand campaigns.

Our team is comprised of consultants who possess extensive industry, government, advocacy, and media experience along with financial communications expertise. Our difference lies in our ability to understand and balance the needs of key stakeholder groups: government, consumers/patients and their representatives, healthcare personnel, employees and investors.

Our clients represent leading companies in the pharmaceutical, consumer health, and life science sectors; as well as patient, professional, and disease advocacy groups; healthcare providers; and government agencies. Hill & Knowlton's Health and Pharmaceutical Practice operates as a specialist agency within a global/national agency. The benefits to clients are clear: access to some of the best and creative healthcare thinking in Canada combined with personalized, senior-level counsel that delivers.

Services:

• Strategic Planning
• Media Relations
• Product Launches
• Consumer Health Education Campaigns
• Government Relations
• Public Education Campaigns
• Market Research
• Continuing Medical Education